The juice not worth the squeeze

After pulling off the "job of 2011" by putting together a 36 page magazine in 2.5 days I was greeted by a fabulous lecture on being a business owner, unappreciative attitudes and that some how not living up to expectations.

You know, in that instance there was a wealth of emotions that ran through me but I did not react. I had to decide if the juice was worth the squeeze. And after looking at the juice, adding some sugar, adding some other stuff - it still just tasted bad. Leaving me to only do one thing - toss it and go find some fresh juice.

Everything happens for a reason, everything has a purpose and a place in the world and everything is meant to teach you something - the problem is that most of us turn a deaf ear and go about our business.

Ever meet someone that wakes up every day wondering what the world should do for them?

You win some and you lose some. And you lose some that you never really had (nor wanted) and realize that life is too short and there's a lot of juice out there and maybe you should just go pick some fruit and squeeze it yourself.

I have taken over other designers jobs many times over, pleasing the client or understanding why their designer jumped ship in the first place - usually it's the latter. But we all have to learn our lesson and what I have learned is to never, ever, ever sacrifice my professionalism or reputation at the regards of someone else.

Could this incident damage my reputation? Probably not. I pulled off the job of 2011 with speed and panache and saved a business - hello, Rockstar!? And what has this taught me? I can do this, like really freakin' do this. I have gone from the freelance graphic artist to the company that will not go silently in the night, that will without a doubt, whole-heartedly deliver their best 100% of the time and give nothing less. In the time of anger and frustration and disgust lays a professional that will walk with their head up high - cause seriously - I rocked that project and it's just another milestone step in the world of NThreeQ and all it can offer.

I don't know why I feel so empowered - I think it's because no matter what, I will always keep to my standards, to keep to my professionalism and ethics and not let it get me down. It was a wicked weekend filled with a lot of Why's. And after a great conversation today - the answer is truly Who Cares? I do what I do and I do it well and no one can make me feel insignificant without my permission.

To success

Angelina

NThreeQ Media, LLC
Phoenix Graphic Artist